You have the option of providing information to us anonymously, unless we consider that it would be impractical for us to deal with you anonymously. For example, you have the option of providing us with only a telephone number or email, or a telephone number and email accompanied by a pseudonym, or by only providing an email or telephone number. However a consequence of not providing your name or address may be, amongst other things, that certain services may not be available to you, or that you will not be able to be awarded a prize if you are a prize winner in a competition or promotion which is being run by us.
Personal Information obtained from you directly
Firstly, we may obtain your Personal Information from you directly, e.g. when you sign up for our newsletters, register on our Sites, buy a product from us, fill out a survey, make a comment or enquiry, post something on our social media pages, etc.
Personal Information collected this way may include:
- name;
- address;
- e-mail address;
- user name;
- telephone number;
- credit card or other payment information;
- age;
- date of birth;
- gender;
- product purchase and usage information;
- household information;
- user-generated content, posts and other content you submit to our Sites;
- sensitive information such as information relating to your health and sex life;
- employment history and educational qualifications;
- complaint details; and
- any other Personal Information you provide us with directly.
Personal Information collected automatically
Secondly, some Personal Information may be collected automatically when you visit or use our Sites, such as information collected by cookies and other technologies on our websites. For example, when you visit our Sites we may send a ‘cookie’ to your computer. This is a small data file stored by your computer to help improve functionality or tailor information to provide visitors with more relevant pages. Please also consult our Cookie Policy for more information on how we make use of cookies and other automated means of data collection.
Personal Information collected this way may include:
- information about your (mobile) device or your type of browser;
- information about the way you use our websites, such as details of the web pages you have viewed, the banners and the hyperlinks you have clicked, etc;
- whether you have opened e-mails sent by us to you;
- the websites you have visited before arriving at one of our websites;
- your IP address;
- information you choose to share by using social media tools incorporated in our websites; and
- if you have consented to this, your precise location data.
We may also analyse website traffic to identify what visitors find most interesting so we can tailor our websites accordingly.
From time to time, we may also use third party analytics services such as Google Analytics Advertising Features. We may use this technology to obtain an additional set of user data such as the gender, and/or age bracket of the website user which does not identify the user. We may also use these technologies to deliver relevant promotional and other targeted information to you on our Sites and other third party websites based on your use of our Site.
We will never use this technology to merge any information that identifies you with anonymised information collected through any Google advertising product or feature unless we have obtained your prior consent.
Where you have provided your Personal Information and explicitly consented to receiving digital communications from our brands, we may include you in our targeting of Custom Audiences (e.g. Facebook Custom Audiences of Google Customer Match).
You may request that you be removed from this level of targeting by contacting us directly (see contact details below).
Each third party advertising partner (e.g. Facebook, Google, AdRoll, etc) offers an opportunity for you to opt out of these features or this level of targeting. For example, you may opt-out of the Google Analytics Advertising Features by changing your settings in Ad Settings, Ad Settings for mobile apps, using the Google Analytics Opt-Out Browser Add-on, or any other means available.
Personal Information obtained from other sources
Lastly, we may also collect Personal Information from other sources, such as our trusted business partners.
Personal Information collected this way may include income level, your interests such as hobbies and pets, consumer and market research data, purchase behavior, publicly observed data or activities such as blogs, videos, internet postings and user generated content.